About Novo

Coffee is commonplace, yet a truly great cup reveals a complex process—beginning with farmers and ending with you. For us, it’s all about the relationships—every step of the way.


Novo Coffee was founded in 2002 by Jake, Joe, and Herb Brodsky with the mission to connect great coffee producers with coffee consumers. Seventeen years, three cafes, and a number of wholesale partners later, we’re still working towards that goal. Novo Coffee is relationship-focused: we seek to build ongoing, meaningful partnerships with producers and coffee farmers. By cultivating these relationships, we can purchase from the same farms year after year, helping to improve farmers’ pricing and enhancing the coffee quality.


At Novo, we strive for quality and transparency in our efforts to bring coffee to the public. We are committed to purchasing the best coffees we can find from around the world. We roast coffees on our Loring air-roaster—one of the greenest roasters on the market today—and taste our coffees weekly, continuously calibrating and reevaluating our roast recipes to guarantee cup quality. We roast to order and purchase our green coffee seasonally, ensuring our roasted coffee is the freshest it can be. We believe coffee is more than a commodity. At Novo, we strive for constant improvement and growth as a company while also connecting people on the producing end with people on the consuming end. In other words: “Get Closer.”

  • Milling Process, Ethiopia

    Milling Process, Ethiopia

  • Ethiopian Coffee Ceremony, Ethiopia

    Ethiopian Coffee Ceremony, Ethiopia

  • Raised Bed Drying, Ethiopia

    Raised Bed Drying, Ethiopia

  • Raised Bed Drying, Ethiopia

    Raised Bed Drying, Ethiopia

  • Ethiopian Coffee Ceremony, Ethiopia

    Ethiopian Coffee Ceremony, Ethiopia

  • Cherries Drying In the Sun, Ethiopia

    Cherries Drying In the Sun, Ethiopia

  • Finca Los Alpes, Eastern El Salvador

    Finca Los Alpes, Eastern El Salvador

  • Finca Los Alpes, eastern El Salvador

    Finca Los Alpes, eastern El Salvador

  • Final Coffee Sorting, El Salvador

    Final Coffee Sorting, El Salvador

  • Cupping at Hacienda La Esmeralda, Panama

    Cupping at Hacienda La Esmeralda, Panama

  • Ricardo Bustos, Finca Villadiana, Colombia

    Ricardo Bustos, Finca Villadiana, Colombia

  • Our Retired Vittoria, Novo Roastery

    Our Retired Vittoria, Novo Roastery

  • Roasted Coffee Cooling, Novo Roastery

    Roasted Coffee Cooling, Novo Roastery

  • Novo Glenarm, Denver CO

    Novo Glenarm, Denver CO

  • Novo Glenarm, Denver CO

    Novo Glenarm, Denver CO

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