How does someone go from a career as a full-time soccer player and
occasional coffee roaster, to the leading force behind Novo Coffee? Jake
Brodsky is described as a quiet leader with extraordinary attention to
detail – a scientist of coffee operations.
News
303 Magazine
Best Coffee Brewed in an Oversized iPod - Westword's Best of Denver 2007
NOVO Coffee doesn't actually brew your cup of joe in giant iPods, but
its stylized metallic coffee machines, called Clovers, resemble them.
They have the same modish aura, as if they, too, promise to change the
way we do things. You can find the Clovers in action at the residential
complex next door to the Denver Art Museum's Hamilton Building. NOVO's
methodology is to treat coffee like wine, serving it by varietals and
preparing one cup at a time, never letting the elixirs spoil in a
carafe. The operation is so cool you'll want a Clover for yourself, but
considering that the machine costs more than a small car, you may want
to stick with the $3 coffee.
5280 Article - Desperately Seeking Joe
A Denver man's quest for the perfect cup of coffee has taken him around
the globe.
Roasters Realm - Roasting Reflections on Papua New Guinea
Our Vitoria roaster looks like a locomotive, and with the changing color
and aroma of coffee in the tryer, the operator often finds himself in
the passenger car, riding back along the paths our coffees travel. With
my eyes on the warm brown of Owena Cooperative coffee turning in the
cooling pan, memories return from the wildest origin trip I've yet taken.
Ethiopia: A Cupper's Trek to the Source by Joseph Brodsky
The sound of 17 cuppers slurping coffee resounded in Ethiopia’s Central
Liquoring Lab. Through the cacophony, one deep, slow slurp resonated and
caught my attention. “Too fast and you can’t catch the depth of the
flavor,” Abraham Begashaw, head of the Ethiopian Coffee Authority and
masterful cupper, would later say. “Fast is for defects. If you slow
down, your senses will capture the completeness of an exemplary cup.”
I had accepted an invitation to be a judge in the first Ethiopian
Cooperative Coffees Competition in Addis Ababa, held in March.
Cooperatives from Sidamo, Yirgacheffe, Nekempte, Harar, Limu, Jimma and
Kafa Forest (coffee’s birthplace) had put meticulous effort into
preparing their finest 20-bag lots of coffee. Some entered lots in both
washed and unwashed categories.
I cupped on the same table as Phyllis Johnson, a friend and importer
specializing in African coffees, during the competition’s first.